Collateral AdvisorMake Every Pharma Promotional Material Count
5 AI experts review every page across Medical, Regulatory, Visual, Messaging, and Structure — so your promotional materials engage doctors, pass MLR, and deliver results.
Research Supports the Approach
A study of 188 doctors across 11 specialties found that clinical updates in product literature drive brand recall (51%), and communication quality matters most (42%).
This is why Collateral Advisor evaluates materials across five dimensions — because effective collaterals need more than just regulatory clearance.
Source: Kumar & Alvi (2020), Global Journal of Medical ResearchMarketingSense Collateral Advisor is a pre-MLR advisory tool that helps pharmaceutical teams create more effective promotional materials by reviewing them across five critical dimensions (Medical, Regulatory, Visual, Messaging, and Structure) simultaneously before they reach the Medical, Legal, and Regulatory (MLR) review stage.
The Opportunity
Every doctor interaction is an opportunity. Research shows that 42% of doctors rank rep communication skills as the most important factor — your collateral should support that conversation, not replace it. When your field force presents a collateral, you have ~2-3 minutes to communicate value, build credibility, and drive action.
An effective promotional material does more than pass MLR review. It engages the doctor, presents data credibly, delivers a clear message, and supports the conversation your field force wants to have.
Your Division's Marketing Reality
Your field force is your biggest investment. The quality of their conversations depends on the collaterals they carry.
A small improvement in collateral quality multiplies across thousands of field calls.
What's at Stake
Every promotional material your MR presents carries your company name. When it works, doctors trust your brand. When it doesn't:
Doctor forgets within hours
Regulatory notices, competitor complaints
Doctor trust damaged permanently
Costly reprints and delayed launches
Creating promotional materials that truly work requires getting 5 dimensions right simultaneously:
Scientific Accuracy
Doctors trust your data and your corporate reputation is protected
- Clinical claims verified against evidence
- Citations and references checked
- PubMed search queries generated
Regulatory Readiness
Reduce compliance risk and avoid approval delays
- UCPMP 2024, D&C Act, ASCI Code
- Prohibited terms flagged
- Required elements by material type
Visual Design
Doctors engage and find the material relevant
- Medical illustrations reviewed
- Cultural sensitivity for Indian market
- Graph and chart accuracy
Clear Messaging
Your key message lands and is remembered
- Headline and CTA effectiveness
- Message clarity for target audience
- Alternative text suggestions
Proper Structure
Information flows and attention is maintained
- Section ordering and flow
- Content density and readability
- Data presentation best practices
When any of these dimensions fall short, you're not getting the full return on your promotional material investment — and most importantly, your field force time and energy investment.
How it works
MarketingSense flags potential issues and provides recommendations. Your MLR team reviews the improved material and makes the final approval decision. We help you prepare better — your MLR team decides what goes to field.
What MarketingSense Delivers
More Effective Promotional Materials in the Field
- 51% of doctors say clinical updates help them recall brand names — your collateral needs accurate, compelling clinical content
- Stronger headlines and clearer messaging that doctors remember
- Culturally appropriate visuals that resonate with Indian doctors
- Optimized information flow that maintains attention
- Better promotional material → better conversations → better outcomes for your brand
A Team That Learns While It Works
Every report includes educational feedback — WHY something was flagged and HOW to address it.
- Team members learn what makes promotional materials effective through daily usage
- Specific suggestions they can immediately consider
- Over time, better first drafts = increased ROI on field force efforts
Cleaner Submissions to MLR
- Identify potential issues before materials reach MLR
- Catch missing elements and possible regulatory concerns early
- Reduce revision cycles and avoid post-printing discoveries
- Faster time to field = more time for your promotional material to work
See What Your Visual Aid Is Missing
Share your details. We'll reach out within 24 hours to get started. No charge.
Ready to Experience the Difference?
Start your pilot today and see how MarketingSense transforms your pre-MLR review process.