Collateral AdvisorMake Every Pharma Promotional Material Count
5 AI experts review every page on two fronts: whether it will work with doctors, and whether it will clear MLR.
Research Supports the Approach
A study of 188 doctors across 11 specialties found that clinical updates in product literature drive brand recall (51%), and that doctors rank MR communication skills as the most important factor in promotional effectiveness (42%).
This is why Collateral Advisor evaluates materials across five dimensions — because effective collaterals need more than just regulatory clearance.
Source: Kumar & Alvi (2020), Global Journal of Medical ResearchMarketingSense Collateral Advisor is a pre-MLR advisory tool that helps pharmaceutical teams create more effective promotional materials by reviewing them across five critical dimensions (Medical, Regulatory, Visual, Messaging, and Structure) simultaneously before they reach the Medical, Legal, and Regulatory (MLR) review stage.
The Opportunity
Every doctor interaction is an opportunity. Research shows that 42% of doctors rank rep communication skills as the most important factor — your collateral should support that conversation, not replace it. When your field force presents a collateral, you have ~2-3 minutes to communicate value, build credibility, and drive action.
An effective promotional material does more than pass MLR review. It engages the doctor, presents data credibly, delivers a clear message, and supports the conversation your field force wants to have.
Your Division's Marketing Reality
Your field force is your biggest investment. The quality of their conversations depends on the collaterals they carry.
A small improvement in collateral quality multiplies across thousands of field calls.
What's at Stake
Every promotional material your MR presents carries your company name. When it works, doctors trust your brand. When it doesn't:
Doctor forgets within hours
Regulatory notices, competitor complaints
Doctor trust damaged permanently
Costly reprints and delayed launches
Creating promotional materials that truly work requires getting 5 dimensions right simultaneously:
Scientific Accuracy
Doctors trust your data and your corporate reputation is protected
- Clinical claims verified against evidence
- Citations and references checked
- PubMed search queries generated
Regulatory Readiness
Reduce compliance risk and avoid approval delays
- UCPMP 2024, D&C Act, ASCI Code
- Prohibited terms flagged
- Required elements by material type
Visual Design
Doctors engage and find the material relevant
- Medical illustrations reviewed
- Cultural sensitivity for Indian market
- Graph and chart accuracy
Clear Messaging
Your key message lands and is remembered
- Headline and CTA effectiveness
- Message clarity for target audience
- Alternative text suggestions
Proper Structure
Information flows and attention is maintained
- Section ordering and flow
- Content density and readability
- Data presentation best practices
When any of these dimensions fall short, you're not getting the full return on your promotional material investment — and most importantly, your field force time and energy investment.
How it works
Collateral Advisor flags potential issues and provides recommendations. Your brand team reviews each finding, accepts or skips it, and produces the Final Assessment and Designer Change Instructions. Your internal review team then makes the final approval decision on the improved material. We help you prepare better. Your internal review team decides what goes to field.
- 01
Upload
Your Promotional Material
- 02
Initial Assessment
AI Review by 5 Experts
- 03
Your Curation
Accept or Skip Each Finding
- 04
Final Output
Final Assessment plus Designer Change Instructions
What MarketingSense Delivers
More Effective Promotional Materials in the Field
- 51% of doctors say clinical updates help them recall brand names — your collateral needs accurate, compelling clinical content
- Stronger headlines and clearer messaging that doctors remember
- Culturally appropriate visuals that resonate with Indian doctors
- Optimized information flow that maintains attention
- Better promotional material → better conversations → better outcomes for your brand
A Team That Learns While It Works
Every report includes educational feedback — WHY something was flagged and HOW to address it.
- Team members learn what makes promotional materials effective through daily usage
- Specific suggestions they can immediately consider
- Over time, better first drafts = increased ROI on field force efforts
Cleaner Submissions to MLR
- Identify potential issues before materials reach MLR
- Catch missing elements and possible regulatory concerns early
- Reduce revision cycles and avoid post-printing discoveries
- Faster time to field = more time for your promotional material to work
Ready for Your Designer
After you accept or skip each AI finding, Collateral Advisor generates a Designer Change Instructions PDF. Your designer gets specific, item-level guidance on exactly what to change. No more back and forth email threads. No more re-explaining the same edit. Your designer works from one clear document and you save revision cycles.
- One curated document. Fewer revision cycles. Faster to field.
What Pharma Teams Are Finding
“We piloted five pages. On one, we directly followed a suggestion that clarified something our team had been unsure about. On another, the portal had also flagged the same change our medical team recommended.”
“An innovative way to bridge the gap between creative collateral and regulatory rigor. It offers genuine utility to brand managers who want to check their work before it goes for review.”
“As an agency, every collateral goes through multiple review rounds with the client's medical and legal teams. Running it through MarketingSense first means fewer surprises and fewer revision cycles.”
“Technically brilliant. For companies that cannot afford separate compliance, medical, and design review teams, this consolidates what would otherwise need multiple people into one structured report.”
See What Your Visual Aid Is Missing
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