About MarketingSense
After 25 years in Indian pharma commercial operations, I kept seeing the same patterns repeat in industry: visual aids going to MLR with preventable errors. Compliance gaps and outdated references discovered after printing, costing time, money, and credibility. Decisions based on gut feel when evidence was available.
I built GrowthMind to give pharma commercial teams the structured, evidence-backed decision and execution support these moments deserve. Not to replace anyone's judgment, but to make every decision more defensible.
The system advises. Your team decides.
Pranav Mehta, Founder
We piloted five pages. On one, we directly followed a suggestion that clarified something our team had been unsure about. On another, the portal had also flagged the same change our medical team recommended.
Technically brilliant. For companies that cannot afford separate compliance, medical, and design review teams, this consolidates what would otherwise need multiple people into one structured report.
See what your visual aid is missing, before MLR does.
What MarketingSense Delivers
MarketingSense is a product line designed for pharma marketing teams. Collateral Advisor, its first module, reviews your visual aids across 5 expert dimensions (Medical Accuracy, Regulatory Readiness, Visual Design, Clear Messaging, and Proper Structure) before they reach MLR. It catches what internal reviews miss: outdated references, compliance gaps, messaging weaknesses.
Your team submits cleaner work. Fewer rejection cycles. Faster to field.
What it is not: MarketingSense is not a dashboard, not an analytics platform, and not a replacement for your medical or regulatory team. It is a decision support system that makes your existing processes more thorough, not a different process.
Our Team
Pranav Mehta
Founder25+ years in Indian pharma commercial operations across multiple therapy areas. Built the domain knowledge base behind MarketingSense’s assessment framework.
Kajal Mehta
Co-FounderMCA with 20+ years in computer science and AI education.
Mihir Joshi
Technology Architect5+ years in AI and enterprise technology. Experienced in AI platform development, SaaS solutions, and digital transformation. B.Tech and MBA credentials.
About ImpactPlus Ventures
ImpactPlus Ventures LLP builds decision and execution support systems for Indian pharma commercial teams. MarketingSense is the first product in the GrowthMind line, purpose-built modules that help pharma teams make more defensible decisions across marketing and sales operations.
Visit impactplus.co.in →Trust & Recognition
Startup India Recognized
Recognized by the Government of India's Startup India initiative
ISO 9001:2015 Certified
Quality Management System certified
D-1009, Titanium City Centre
100 Feet Ring Road, Satellite
Ahmedabad, 380015, Gujarat, India
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