What an experienced eye would see in your collateral, before MLR.
5 AI experts review every page on two fronts: whether it will work with doctors, and whether it will clear MLR.
Free trial. No card needed.Paid plans from ₹5,000. Full pricing →
Research Supports the Approach
Collateral Advisor evaluates materials across five dimensions, because effective collaterals need more than regulatory clearance.
- 100
- clinicians surveyed at a teaching hospital in Pune
- 95%
- say they research a drug after seeing its promotional literature
- 69%
- felt promotional claims were balanced but supported by poor evidence
Sharma et al. (2021), Perspectives in Clinical Research 12:140-5. A third-party survey, not a measure of this product.
MarketingSense Collateral Advisor is a pre-MLR advisory assistant that helps pharmaceutical teams create more effective promotional materials by reviewing them with five expert reviewers at once (Medical, Compliance, Visual Design, Copywriting and Best Practices), before they reach the Medical, Legal and Regulatory review stage.
The Opportunity
Every doctor interaction is an opportunity. Your collateral should support the medical representative's conversation, not replace it. When your field force presents a collateral, you have ~2–3 minutes to communicate value, build credibility and drive action.
An effective promotional material does more than pass MLR review. It engages the doctor, presents data credibly, delivers a clear message and supports the conversation your field force wants to have.
Your Division's Marketing Reality
Your field force is your biggest investment. The quality of their conversations depends on the collaterals they carry.
- Better Collateral
- Better Conversations
- Better-Positioned Brand
A small improvement in collateral quality multiplies across thousands of field calls.
What's at Stake
Every promotional material your MR presents carries your company name. When it works, doctors trust your brand. When it doesn't:
Weak messaging
Doctor forgets within hours
Compliance gap
Regulatory notices, competitor complaints
Inaccurate claim
Doctor trust damaged permanently
Post-printing discovery
Costly reprints and delayed launches
The Five Expert Reviewers
Creating promotional materials that truly work requires getting five dimensions right simultaneously.
Medical Reviewer
Doctors trust your data and your corporate reputation is protected
- Clinical claims verified against evidence
- Citations and references checked
- PubMed search queries generated
- Upload your own reference to check a flagged claim against it
Compliance Reviewer
Reduce compliance risk and avoid approval delays
- UCPMP 2024, Drugs and Magic Remedies Act 1954, Drugs and Cosmetics Act 1940 and Drugs and Cosmetics Rules 1945, ASCI Code (for consumer-facing material), CCPA Guidelines 2022
- Prohibited terms flagged
- Required elements by material type
Visual Design Reviewer
Doctors engage and find the material relevant
- Medical illustrations reviewed
- Cultural sensitivity for Indian market
- Graph and chart accuracy
Copywriting Reviewer
Your key message lands and is remembered
- Headline and CTA effectiveness
- Message clarity for target audience
- Alternative text suggestions
Best Practices Reviewer
Information flows and attention is maintained
- Section ordering and flow
- Content density and readability
- Data presentation best practices
When any of these fall short, you are not getting the full return on your promotional material investment, and most importantly on your field force's time and energy.
How it works
Collateral Advisor flags potential issues and provides recommendations. You review each finding, accept it, skip it, or verify it against a reference you upload, and produce the Final Assessment and Designer Change Instructions. Your internal review team then makes the final approval decision on the improved material. We help you prepare better. Your internal review team decides what goes to field.
- 01
Upload
Your Promotional Material
- 02
Initial Assessment
AI Review by 5 Experts
- 03
Your Curation
Accept, Skip, or Verify Each Finding
- 04
Final Output
Final Assessment plus Designer Change Instructions
What MarketingSense Delivers
More Effective Promotional Materials in the Field
- In one survey of 100 clinicians, 95% said they research a drug after seeing its promotional literature (Sharma et al., 2021). Your clinical content needs to hold up to that check
- Stronger headlines and clearer messaging that doctors remember
- Culturally appropriate visuals that resonate with Indian doctors
- Optimized information flow that maintains attention
- Better promotional material → better conversations → better outcomes for your brand
A Team That Learns While It Works
Every report includes educational feedback, covering WHY something was flagged and HOW to address it.
- Team members learn what makes promotional materials effective through daily usage
- Specific suggestions they can immediately consider
- Over time, better first drafts = increased ROI on field force efforts
Cleaner Submissions to MLR
- Identify potential issues before materials reach MLR
- Catch missing elements and possible regulatory concerns early
- Reduce revision cycles and avoid post-printing discoveries
- Faster time to field = more time for your promotional material to work
Ready for Your Designer
After you accept or skip each AI finding, Collateral Advisor generates a Designer Change Instructions PDF. Your designer gets specific, item-level guidance on exactly what to change. No more back and forth email threads. No more re-explaining the same edit. Your designer works from one clear document and you save revision cycles.
- One curated document. Fewer revision cycles. Faster to field.
What Pharma Teams Are Finding
“We piloted five pages. On one, we directly followed a suggestion that clarified something our team had been unsure about. On another, the portal had also flagged the same change our medical team recommended.”
“An innovative way to bridge the gap between creative collateral and regulatory rigor. It offers genuine utility to brand managers who want to check their work before it goes for review.”
“As an agency, every collateral goes through multiple review rounds with the client’s medical and legal teams. Running it through MarketingSense first means fewer surprises and fewer revision cycles.”
“Technically brilliant. For companies that cannot afford separate compliance, medical, and design review teams, this consolidates what would otherwise need multiple people into one structured report.”
Don't Wait for Review to Tell You
Start your pilot and see how Collateral Advisor sits alongside your existing review process.
Your material is used only to produce your assessment. We do not use client content to train or fine-tune any AI model, ours or a provider's. Uploaded files are encrypted, access-controlled, and deleted on a published retention schedule. MarketingSense by ImpactPlus is in commercial use with paying pharma and healthcare communications clients. Full details: see our Privacy Policy