Frequently Asked Questions

MarketingSense Collateral Advisor is a pre-MLR advisory assistant that uses artificial intelligence to review your pharmaceutical promotional materials with five expert reviewers before MLR submission:

1. Medical Reviewer: Verifies clinical claims against supporting evidence and generates PubMed search queries
2. Compliance Reviewer: Pre-screens for adherence to UCPMP 2024, Drugs and Magic Remedies Act 1954, Drugs and Cosmetics Act 1940 and Drugs and Cosmetics Rules 1945, ASCI Code (for consumer-facing material), CCPA Guidelines 2022
3. Visual Design Reviewer: Assesses layout, imagery relevance, cultural sensitivity for Indian market, and chart/graph accuracy
4. Copywriting Reviewer: Evaluates headlines, CTAs, message clarity, and brand consistency
5. Best Practices Reviewer: Optimizes content flow, information hierarchy, and structural integrity

Upload your promotional material, and receive a detailed assessment report highlighting potential issues and improvement opportunities.

No. MarketingSense Collateral Advisor is an advisory assistant that helps you prepare better materials for MLR submission. It does not replace your Medical, Legal, and Regulatory teams.

How it works:

• MarketingSense Collateral Advisor flags potential issues and provides recommendations
• Your team reviews and improves the material based on the assessment
• Your MLR team reviews the improved material and makes the final approval decision

We believe AI should assist, not replace, human expertise. The human-in-the-loop approach ensures professional judgment remains central to your approval process.

The system's knowledge foundations draw from publicly available Indian pharmaceutical regulations and guidelines, combined with practical understanding of what works in real-world pharmaceutical marketing. The kind of perspective that comes from years of hands-on experience in the Indian pharma industry.

MarketingSense Collateral Advisor doesn't replace your MLR process. It helps your team create more effective promotional materials that also happen to be cleaner for MLR submission.

Research supports this approach:

In a published survey of 100 clinicians at a teaching hospital in Pune, 95% said they spend time researching a drug after seeing its promotional literature. In the same survey, 69% felt that promotional claims are balanced but supported by poor evidence. Doctors read the page closely, and they check it.

This is why MarketingSense Collateral Advisor evaluates materials across five dimensions, because effective promotional materials need more than just regulatory clearance.

Source: Sharma et al. (2021), Perspectives in Clinical Research 12:140-5 (PubMed 34386378). A third-party study, not a measure of this product.

The real opportunity:

Your field force is your biggest investment. Every doctor interaction is a 2-3 minute window to communicate value, build credibility, and drive action. The quality of those conversations depends significantly on the promotional materials they carry.

Better promotional material → Better conversations → Better outcomes for your brand

A small improvement in collateral quality multiplies across thousands of field calls. MarketingSense Collateral Advisor helps you capture this opportunity by ensuring your materials are not just compliant, but genuinely effective.

Consider what's at stake with every promotional material your field force presents:

When promotional materials work well:

• Doctors remember your brand and key messages
• Your field force has confident, productive conversations
• MLR reviews proceed smoothly with fewer revision cycles
• Materials reach the field faster, maximizing their working life

When promotional materials fall short:

• Weak messaging means doctors forget within hours
• Compliance gaps risk regulatory notices and competitor complaints
• Inaccurate claims damage doctor trust, sometimes permanently
• Post-printing discoveries mean costly reprints and delayed launches
• Multiple MLR revision cycles delay time-to-field

The difference between a promotional material that works and one that doesn't often comes down to getting five things right at once, the areas covered by the Medical, Compliance, Visual Design, Copywriting and Best Practices reviewers.

MarketingSense Collateral Advisor flags potential issues for consideration. It doesn't make final decisions.

Important to understand:

The system combines generative AI capabilities with our specialized knowledge bases and carefully designed system prompts. The AI doesn't work alone. It's guided by structured rules, regulatory frameworks, and practical guidelines that help it deliver relevant, actionable insights for Indian pharmaceutical marketing.

Our approach:

• The system errs on the side of caution (better to flag something for review than miss a real issue)
• Your MLR team may determine a flagged item is acceptable in context. That's expected and appropriate
• Every assessment includes educational context explaining WHY something was flagged and HOW to address it

What we stand behind: If our system flags an issue, there's a reason worth reviewing. What we don't guarantee: that every flag requires a change. Your qualified professionals make those decisions.

Data protection is fundamental to how we've built MarketingSense Collateral Advisor.

Security measures:

Data handling:

Your uploaded promotional materials and assessment reports are stored securely and used solely for providing the service you've subscribed to. We do not share your data with third parties except as required to deliver the service (such as cloud infrastructure providers who are bound by confidentiality obligations).

For complete details on how we handle your data, please review our Privacy Policy and Master Services Agreement.

No, and we're transparent about this.

MarketingSense Collateral Advisor provides pre-MLR advisory assessments, not compliance certification.

What we do:

• Flag potential issues before MLR sees the material
• Provide recommendations to improve compliance readiness
• Help you prepare better, cleaner submissions

What we don't do:

• Guarantee MLR approval (your MLR team makes that decision)
• Provide regulatory certification
• Replace professional Medical, Legal, or Regulatory judgment

This isn't a limitation. It's the right approach. No artificial intelligence system should claim to replace human expert judgment on regulatory matters.

MarketingSense Collateral Advisor works across all major pharmaceutical promotional material types:

Doctor Detailing Materials:

• Visual Aid
• Leave Behind Literature
• Physician Sample Box
• Division Portfolio Reminder Card

Print & Posters:

• Print Ad Brand
• In Clinic Poster For Patients
• Conference Standee

Digital:

• Whatsapp Brand Marketing Image For Doctor

Patient & Scientific:

• Patient Brochure
• Scientific Article Folder Cover

Supported formats:

• PDF (single or multi-page)
• PNG
• JPG
• Maximum file size: 10MB

Processing time:

Processing time varies based on page count, content complexity, and the depth of analysis required. Most promotional materials are processed within a few minutes.

Simple formula: 1 EAU = 1 page

• All 5 AI reviewer modules examine every page. No extra charge per module
• A 12-page Visual Aid uses 12 EAUs
• A 4-page LBL uses 4 EAUs

EAU validity:

• EAUs never expire while your subscription is active
• If you don't renew, unused EAUs remain available for 90 days
• Unused EAUs roll over to the next quarter (up to 25% of your plan allocation)

Yes. In the Medical Reviewer part of your report, each flagged claim carries an option to upload your own reference, such as a journal article or study PDF. This is called Verify Against Your Source. If your reference supports the claim, the flag eases by one severity level, the source is recorded against that claim, and any contradiction is surfaced. The claim is never cleared automatically. The easing reflects that you have supporting evidence on file, and your MLR team still makes the final decision.

Supplemental EAU Packs (for existing subscribers during peak cycles):

• Quick-Response Pack: 20 EAUs → ₹3,500
• Campaign Booster: 50 EAUs → ₹7,500
• Enterprise Supplemental: 100 EAUs → ₹12,000

All prices + 18% GST.

Annual billing: Pay for 4 quarters upfront and save 15%.

Two options:

1. Buy a Supplemental EAU Pack: EAUs added immediately, valid for 90 days
2. Upgrade your plan: Pay the pro-rata difference and get additional EAUs immediately

Example of mid-quarter upgrade:

• You're on Growth (200 EAUs) with 45 days remaining in quarter
• Upgrade to Scale: Pay ~₹25,500 (pro-rata of ₹51,000 difference)
• Receive ~300 additional EAUs immediately (pro-rata of 600 EAU difference)

We never block you from processing promotional materials. There's always a way to add EAUs.

Recommended: Start with the Pilot

1. Sign up for Pilot (₹5,000 + GST): takes 5 minutes
2. Complete onboarding: video tutorials and web app virtual tour
3. Upload your first promotional material: we suggest starting with a recent Visual Aid
4. Review your assessment report: see what the 5 reviewers flag
5. Evaluate the experience: if it adds value, subscribe and continue improving your promotional materials; if not, you've gained insights from reviewing your materials through a new lens

The Pilot gives you 30 EAUs to evaluate MarketingSense Collateral Advisor with your real promotional materials.

All plans include:

Onboarding included:

• Video tutorials explaining how to interpret assessment reports
• Web app virtual tour for quick orientation

We're a focused team that understands pharmaceutical marketing. When you have a question, you'll communicate with someone who knows the product and the industry context.

Using the web app:

The MarketingSense Collateral Advisor web app is designed for simplicity:

1. Upload: Select your promotional material (PDF or image)
2. Process: The system analyzes across all five dimensions
3. Review: Access your detailed assessment report

Understanding assessment reports:

Each report includes:

• Overall readiness assessment: A summary view of your promotional material's pre-MLR readiness
• Dimension-wise findings: Detailed analysis from each of the 5 AI reviewers (Medical, Compliance, Visual Design, Copywriting, Best Practices)
• Specific issues flagged: Each finding includes the location, what was found, and relevant regulatory or best practice context
• Actionable recommendations: Clear suggestions on how to address each flagged item
• Educational context: Explains WHY something matters, helping your team learn while they work

The onboarding video tutorials walk you through interpreting reports effectively. If you have questions about specific findings, write to our support team at growth@impactplus.co.in.

Yes. Visit our website to view a sample assessment report showing exactly what you'll receive. We believe in transparency. See what you're buying before you commit.

You can also request a demo where we walk you through the platform and answer your specific questions.

• WhatsApp: +91-8401192901
• Email: growth@impactplus.co.in
• Response time: Within 24 business hours