What Makes Collateral Advisor Different
Collateral Advisor is purpose-built for pharmaceutical marketing teams in India. Unlike general-purpose AI assistants, it is built around your specific requirements.
What Clinicians Say About Promotional Literature
A published survey of 100 clinicians at a teaching hospital in Pune found:
Doctors Check What They Read
95% said they spend time researching a drug after seeing its promotional literature. Collateral Advisor's Medical Reviewer flags clinical content for accuracy and credibility issues.
Evidence Quality Matters
69% felt that promotional claims are balanced but supported by poor evidence. Collateral Advisor checks whether citations are present and appear to support each claim.
The Page Itself Matters
Brochures were rated the most useful form of promotional literature. Collateral Advisor reviews each page for visual clarity, messaging and structure.
Source: Sharma S, Akhoon N, Moe HW, Nair DR, Shashidhar V. ‘A study of perceptions and exposure of drug promotional literature among clinicians in a teaching hospital.’ Perspectives in Clinical Research 2021;12:140-5. PubMed 34386378. A third-party study, not a measure of this product.
How Teams Review Today vs What's Possible
How Most Teams Review Today
Manual & Inconsistent- Review depends on individual reviewer's experience and memory
- One person reviews at a time. Medical, regulatory, visual, messaging checked separately across days or weeks
- Issues surface during MLR review or after printing, not before
- No structured feedback on why something was flagged or how to fix it
- Standards vary by reviewer. No consistent framework across materials
- No structured way to record which findings the team accepts or challenges. Disagreements live in email threads
- Designer feedback is fragmented across emails and meetings. The same edits get explained multiple times
General-Purpose AI Assistants
Limited- You must provide regulatory context, promotional material standards, and industry guidelines every time
- Single analysis perspective: you get one generic response
- Lists problems without explaining why they matter
- Generic advice not tailored to promotional material type
- No knowledge of Indian Pharma practises
- No curation loop. The output is take-it-or-leave-it text, not a structured assessment your team can accept or skip line by line
- No designer-ready document. You still need to manually rewrite findings into a brief for your designer
Collateral Advisor
Purpose-Built- In-built knowledge base: Indian pharma regulations, industry-standard promotional material frameworks, visual design principles, copywriting best practices, and content structure guidelines
- 5 specialized expert dimensions examine every page from medical, regulatory, visual, messaging, and structural angles
- Educational feedback: explains WHY an issue matters and HOW to address it
- Material-specific standards: visual aids, leave-behinds, patient materials, digital content, and more
- India-specific: UCPMP 2024, Drugs and Magic Remedies Act 1954, Drugs and Cosmetics Act 1940 and Drugs and Cosmetics Rules 1945, ASCI Code (for consumer-facing material), CCPA Guidelines 2022
- Human-in-the-loop curation: Accept or skip any AI finding with your reasoning captured, or verify a flagged medical claim against a reference you upload. Generate a curated Final Assessment that reflects your judgement alongside the AI output
- Designer-ready handoff: Auto-generated Designer Change Instructions PDF so your designer knows exactly what to change. No back and forth email threads
Our Knowledge Base
Collateral Advisor's built-in knowledge base covers five critical dimensions
Don't Wait for Review to Tell You
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