Indian pharma promotional compliance, one question at a time

The Clause 3.2 minimum information, the generic name rule, claims and comparisons, advertising to the public, and what UCPMP 2024 does not cover. Each page answers one question directly and names the provision it rests on.

What governs advertising medicines to the public in India

Which instruments restrict advertising medicines to the general public in India: the Drugs and Cosmetics Rules 1945 bar on advertising Schedule H, H1 and X drugs without Central Government sanction, and the Drugs and Magic Remedies Act 1954 disease list that catches non-prescription products too.

General guidance for pharmaceutical marketing teams in India. Regulation and its interpretation change, and this page may not reflect the current position. It is not legal, regulatory or medical advice and it does not replace your own medical, legal and regulatory review. Please verify against the source text before relying on anything here. ImpactPlus Ventures LLP accepts no liability for decisions taken on the basis of this page.