How It Works

How Collateral Advisor Works

5 AI experts examine every page across medical, regulatory, visual, messaging, and structural dimensions.

1. Medical Reviewer

Reviews scientific claims and evidence alignment

  • Examines clinical claims (efficacy, safety, dosing) for scientific accuracy concerns
  • Checks if citations are present and appear to support the claims
  • Generates PubMed search queries to help verify claims against published literature

Why it matters: 51% of doctors say clinical updates in product literature help them recall brand names — accurate scientific content builds credibility and memorability

Your Review, Your Curation

The AI does not replace your team's judgement. It informs it.

After the five experts complete their review, you see every finding. For each finding, you decide.

  • Accept the finding. Optional comment if you want to add context.
  • Skip the finding. Mandatory short reason so the reasoning stays captured.

As you accept or skip, scores automatically recompute for the Final Assessment. Status bands update. What you end up with is a Final Assessment that reflects the AI output plus your team's judgement on every finding.

Ready for Your Designer

Once your curation is complete, Collateral Advisor generates a Designer Change Instructions PDF.

This is not a summary and not a generic brief. It tells your designer exactly what to change, page by page and finding by finding. Specific item-level guidance the designer can work from without coming back to you for clarification.

Your designer gets one clear document. You save revision cycles. Your team moves to field faster.

Supported Promotional Material Types

MarketingSense works across all major pharmaceutical promotional material types:

HCP Detailing

  • Visual Aid
  • Leave Behind Literature
  • Physician Sample Box
  • Division Portfolio Reminder Card

Print & Posters

  • Print Ad Brand
  • In Clinic Poster For Patients
  • Conference Standee

Digital

  • Whatsapp Brand Marketing Image For Doctor

Patient & Scientific

  • Patient Brochure
  • Scientific Article Folder Cover

Watch how MarketingSense reviews a promotional material — from upload to detailed report.

Sample Report

See an actual Pre-MLR Assessment Report generated by MarketingSense:

Sample Report — Page 1Sample Report — Page 2Sample Report — Page 3Sample Report — Page 4Sample Report — Page 5Sample Report — Page 6Sample Report — Page 7Sample Report — Page 8Sample Report — Page 9Sample Report — Page 10Sample Report — Page 11Sample Report — Page 12Sample Report — Page 13Sample Report — Page 14Sample Report — Page 15

Don't Wait for Review to Tell You

See what your visual aid is missing. Get a free assessment with no commitment.