What each pharma collateral type has to carry in India

Where its purpose is to inform a prescribing decision, a visual aid, a detail aid and a leave-behind carry the same UCPMP 2024 Clause 3.2 list. A journal advertisement with that purpose carries the same list. A journal advertisement must also not be designed to disguise its real nature. Where the company pays for, secures or arranges its publication, it must not resemble editorial matter (Clauses 3.3 and 3.4). Patient material and open digital banners that promote a medicine are advertising to the public, which brings in further instruments. The Drugs and Magic Remedies (Objectionable Advertisements) Act 1954 is one. Licence conditions in the Drugs and Cosmetics Rules 1945, are another. They bar any advertisement of Schedule H, H1 or X drugs without the previous sanction of the Central Government (for example Rules 74(p) and 78(q)). Their text sets no audience limit. These pages set out the elements each must carry, and the Code, Act or Rules behind every one of them.