Can you say that? Nineteen claim words, and what the rule actually is

'Safe', 'clinically proven', 'new', 'cure', 'superior'. Most of these are not banned outright by the Code. Whether they can be used depends on the claim they make, the evidence behind it and who the material is for. Some claims cannot be fixed with evidence. The Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 bars suggesting a drug for the diagnosis, cure, mitigation, treatment or prevention of certain conditions. They are the diseases, disorders and conditions in its Schedule or its rules. That applies in any advertisement the Act covers, subject to the savings and exemptions in the Act. The Drugs and Cosmetics Rules 1945 add a licence condition for Schedule H, H1 and X drugs (for example Rules 74(p) and 78(q)). No advertisement of those drugs may be made without the previous sanction of the Central Government. One page per term, each naming the governing code or Act.