Can you say "new" in Indian pharma promotional material?
Restricted. Clause 2.3 of the Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024 governs the word 'new'. Under it, the word must not be used to describe a drug generally available, or a therapeutic intervention generally promoted, in India for more than a year. Within the first year the Code does not bar it, subject to the general accuracy duty in Clause 1.3. After that, use precise factual descriptors instead.
In short
- Status: restricted.
- Governing instrument: Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024, Clause 2.3
- UCPMP 2024 Clause 2.3 names this word directly.
- First checked by two independent AI models against the live web. Citations re-checked on 6 October 2026. They were checked against the official text of the Code.
UCPMP 2024 names this word directly
Clause 2.3 of the Code deals with the word 'new'. It says that word 'must not be used to describe' two things. They are 'any drug which has been generally available or any therapeutic intervention which has been generally promoted in India for more than a year'.
The quoted words are the Code's own wording, reproduced from the Department of Pharmaceuticals text. Among claim words, the Code singles out only two by name, 'safe' and 'new'. For most other claim language the test is the general duty in Clause 1.3. Under it, information must be balanced, up-to-date, verifiable, must not mislead, and must be capable of substantiation.
What verification returned
Clause 2.3 of the Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024 governs the word 'new'. Under it, the word must not be used to describe a drug generally available, or a therapeutic intervention generally promoted, in India for more than a year. Within the first year the Code does not bar it, subject to the general accuracy duty in Clause 1.3. After that, use precise factual descriptors instead.
How this was checked
Two independent AI models were asked the same question against the live web. They were Gemini 2.5 Pro with Google Search grounding, and OpenAI GPT-5 with web search. A third model then judged whether they agreed on the substance rather than the wording. Every source cited was fetched over HTTP to confirm it exists. A fetch confirms only that a source exists. It does not confirm that the source supports the statement. So on 6 October 2026 the citations on this page were re-checked. They were checked against the official text of the Code. They were corrected where they were wrong. Terms that did not reach agreement between the models are not published.
Sources checked
Frequently asked questions
Can you say "new" in pharma promotion in India?
Restricted. Clause 2.3 of the Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024 governs the word 'new'. Under it, the word must not be used to describe a drug generally available, or a therapeutic intervention generally promoted, in India for more than a year. Within the first year the Code does not bar it, subject to the general accuracy duty in Clause 1.3. After that, use precise factual descriptors instead.
Which code governs the use of 'new'?
Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024, Clause 2.3
How reliable is this answer?
It was first checked on 10 September 2026 by two independent AI models, Gemini 2.5 Pro and GPT-5. Both worked against the live web, and their answers were adjudicated for agreement. Every cited source was fetched to confirm it exists. A fetch confirms only that a source exists. So on 6 October 2026 the citations were re-checked. They were checked against the official text of the Code. They were corrected where they were wrong. Terms that did not reach agreement are not published. The Code can change, so check against the source before relying on it.
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