Can you say "unique" in Indian pharma promotional material?
Conditionally restricted. In Indian pharmaceutical promotional material for doctors, the word 'unique' is not expressly prohibited. It may be used only if the claim is accurate and capable of substantiation (Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024, Clause 1.3). Where 'unique' implies a comparison, the comparison must be factual, fair and capable of substantiation (Clause 2.4).
In short
- Status: conditionally restricted.
- Governing instrument: Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024, Clause 1.3 (and Clause 2.4 where 'unique' implies a comparison)
- UCPMP 2024 does not name this term.
- First checked by two independent AI models against the live web. Citations re-checked on 6 October 2026. They were checked against the official text of the Code.
Which instrument governs this
Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024, Clause 1.3 (and Clause 2.4 where 'unique' implies a comparison)
UCPMP 2024 does not name this word. The question is whether the claim it makes can be substantiated (Clause 1.3). 'Unique' says that nothing else has the property, so it is usually a comparative claim. Where it is, Clause 2.4 applies, and the evidence must support that comparison.
What verification returned
In Indian pharmaceutical promotional material for doctors, the word 'unique' is not expressly prohibited. It may be used only if the claim is accurate and capable of substantiation (Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024, Clause 1.3). Where 'unique' implies a comparison, the comparison must be factual, fair and capable of substantiation (Clause 2.4).
How this was checked
Two independent AI models were asked the same question against the live web. They were Gemini 2.5 Pro with Google Search grounding, and OpenAI GPT-5 with web search. A third model then judged whether they agreed on the substance rather than the wording. Every source cited was fetched over HTTP to confirm it exists. A fetch confirms only that a source exists. It does not confirm that the source supports the statement. So on 6 October 2026 the citations on this page were re-checked. They were checked against the official text of the Code. They were corrected where they were wrong. Terms that did not reach agreement between the models are not published.
Sources checked
Frequently asked questions
Can you say "unique" in pharma promotion in India?
Conditionally restricted. In Indian pharmaceutical promotional material for doctors, the word 'unique' is not expressly prohibited. It may be used only if the claim is accurate and capable of substantiation (Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024, Clause 1.3). Where 'unique' implies a comparison, the comparison must be factual, fair and capable of substantiation (Clause 2.4).
Which code governs the use of 'unique'?
Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024, Clause 1.3 (and Clause 2.4 where 'unique' implies a comparison)
How reliable is this answer?
It was first checked on 10 September 2026 by two independent AI models, Gemini 2.5 Pro and GPT-5. Both worked against the live web, and their answers were adjudicated for agreement. Every cited source was fetched to confirm it exists. A fetch confirms only that a source exists. So on 6 October 2026 the citations were re-checked. They were checked against the official text of the Code. They were corrected where they were wrong. Terms that did not reach agreement are not published. The Code can change, so check against the source before relying on it.
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